Creative AI landscape
Earlier this week, I wrote a piece with Peter Zhegin on opportunities for applying AI in the creative industries, published as How to take AI far beyond gaming in VentureBeat. As part of our research, we looked at 94 example company, corporate and academic initiatives using AI for search/discovery, personalisation, interaction/feedback and creative process augmentation/automation in the creative industries. They are displayed on the chart below.
We grouped the projects in 4 categories as explained below. The cultural and creative industries classification is loosely based on that of the UK’s Department for Culture, Media and Sport (p21/22). For the purposes of our research, we excluded gaming and focussed on applications of AI related to the creative tasks in the aforementioned industries. The table is for example purposes and does not aim to cover all companies related to creative AI.
Search / Discovery: recommending or helping users find content e.g. music based on their preferences
Personalisation: changing some elements of a work, but keeping its essence. e.g. modifying a subject line or some words in an email based on the user, but keeping the base text the same.
Interaction/Feedback: providing feedback to the creator e.g. if you add sky to your picture, you will get better conversion OR giving the creator/user a chance to interact with the work e.g. Mogees
Creative process augmentation / automation: involving AI in the essense of the work, e.g. creating the whole music track, not just enhancing some elements
Music, Performing and Visual Arts
Search/ Discovery: Spotify, Deezer, Pandora, Soundhound, Shazam
Personalisation: Aitokaiku, MIXYlabs
Interaction/Feedback: Mogees, Gweek, Wekinator
Creative process augmentation/automation: Jukedeck, Gifpunk, Amper Music, DeepBeat, Mubert, Melodrive, Flow Machines, Magenta, Aiva Technologies, Wavenet from DeepMind.
Design (Product, Graphic and Fashion Design), Architecture and Crafts
Search/ Discovery: Yossarian, Heuritech, Lyst, Dressipi, Pinterest, StitchFix, Etsy
Personalisation: Pair
Interaction/Feedback: Inkhunter, EyeQuant, Doodle3D
Creative process augmentation/automation: Firedrop, Ai Build, Project Muze, Stylit, Logojoy, Pixelfy, CreativeAI, Autodesk, Nervous System, The Grid.
Film, TV, video, radio and photography
Search/ Discovery: Waldo, Feelyt, Lobster, EyeEm, VidroVR, Netflix, BoomApp
Interaction/Feedback: Wirewax
Creative process augmentation/automation: Prisma, Soloshoot, DeepArt, Somatic Labs, Wizart, Life.Film, Fabby, Magisto, Antix
Advertising, Marketing (excl. marketing, sales, pricing analytics) and Publishing
Search/ Discovery: Oz Content, FindTheRipple, Contiq, Agolo, Signal, Laserlike
Personalisation: The Saas Co, Nova, Permutive, Drafter, Phrasee, Pixoneye
Interaction/Feedback: Picasso Labs, Atomic Reach, Echobox
Creative process augmentation/automation: Aylien, Automated Insights, AX Semantics, Pivii Technologies, Click-o-Tron, Narrative Science
IT, Software and Computer Services (excl. game development)
Search/ Discovery: Stepsize, Sourcegraph
Interaction/Feedback: Kite, Deckard, Codota
Creative process augmentation/automation: Prodo AI, Deepcoder from Microsoft
Museums, Galleries and Libraries
Search/ Discovery: RiseArt, Artsy, Magnus, Artfinder, SearchInk, Artory
Any companies or projects that we missed? Please tweet us @elluba and @peterzhegin or comment below.
